Commissioned by Lippincott, we collaborated on the global rebrand of Danaher, a science and technology innovator operating across multiple industries. Danaher is the parent company of Leica Lenses. Lippincott is one of the world’s largest and most established brand consultancies, founded in 1943 and renowned for shaping iconic identities such as Coca-Cola and Starbucks.

Working closely with Lippincott’s strategy and design teams, we translated the new brand system into high-impact visual expressions, balancing precision with flexibility across digital and experiential touchpoints. The work is now featured within Lippincott’s core portfolio, reflecting a collaborative, cross-studio approach to contemporary global brand execution.