01
Citadel
Client
Client
Citadel
Citadel
Type
Type
Art Direction
Art Direction
,
,
3D & Motion
3D & Motion
Year
Year
2025
2025
About
About
Our 3D stills and motion we did for Citadel & Citadel Securities, made it all the way to the New York Stock Exchange. Every screen on one of the world's most iconic trading floors carrying the brand we helped build. From a studio brief to the floor of the NYSE.
When we where commissioned by Lippincott, we knew Citadel operated at the highest level of global finance. What we didn’t fully anticipate was seeing the visual language work effectively across platforms from events to digital experiences.
Our 3D stills and motion we did for Citadel & Citadel Securities, made it all the way to the New York Stock Exchange. Every screen on one of the world's most iconic trading floors carrying the brand we helped build. From a studio brief to the floor of the NYSE.
When we where commissioned by Lippincott, we knew Citadel operated at the highest level of global finance. What we didn’t fully anticipate was seeing the visual language work effectively across platforms from events to digital experiences.
World largest hedge
fund company.
World largest hedge
fund company.
Citadel, founded by Ken Griffin in 1990, is a premier global hedge fund managing over $65 billion in assets as of early 2025. Known for its high-performance, it generated a record $16 billion in profit for investors in 2022 and approximately $74 billion in total net gains since inception.
Citadel, founded by Ken Griffin in 1990, is a premier global hedge fund managing over $65 billion in assets as of early 2025. Known for its high-performance, it generated a record $16 billion in profit for investors in 2022 and approximately $74 billion in total net gains since inception.
the team
Nertil Muhaxhiri
Creative Director, Deepyellow Studio
Michael Guerin
Partner, Design, Lippincott, US
Dimitri Theodoropoulos
Lippincott, Senior Design Director
Rine Dinarama
3D Artist, Deepyellow Studio
highlights
The work was deployed across trading floor environments, high-stakes investor events, digital platforms and print , reaching the most influential figures in global finance. In a world where every major hedge fund looks the same, Citadel stood apart.
The 3D visual language gave their brand the weight and confidence that matched their position at the top of the industry.
For our studio, Citadel was proof that 3D work at this level doesn't just decorate a brand, it defines it.
The work was deployed across trading floor environments, high-stakes investor events, digital platforms and print , reaching the most influential figures in global finance. In a world where every major hedge fund looks the same, Citadel stood apart.
The 3D visual language gave their brand the weight and confidence that matched their position at the top of the industry.
For our studio, Citadel was proof that 3D work at this level doesn't just decorate a brand, it defines it.
More works
More works
