03
Danaher
Client
Client
Citadel
Citadel
Type
Type
Art Direction
Art Direction
,
,
3D & Motion
3D & Motion
Year
Year
2025
2025
About
About
We collaborated on the global rebrand of Danaher , a science and technology innovator and parent company of Leica Lenses, operating across multiple industries worldwide.
Working closely with Lippincott's strategy and design teams, we translated the new brand system into high-impact 3D visual expressions, balancing precision with flexibility across digital and experiential touchpoints. The work is now featured within Lippincott's core portfolio as part of a collaborative, cross-studio approach to global brand execution.
We collaborated on the global rebrand of Danaher , a science and technology innovator and parent company of Leica Lenses, operating across multiple industries worldwide.
Working closely with Lippincott's strategy and design teams, we translated the new brand system into high-impact 3D visual expressions, balancing precision with flexibility across digital and experiential touchpoints. The work is now featured within Lippincott's core portfolio as part of a collaborative, cross-studio approach to global brand execution.




the team
Nertil Muhaxhiri
Creative Director, Deepyellow Studio
Michael Guerin
Partner, Design, Lippincott, US
Dimitri Theodoropoulos
Lippincott, Senior Design Director
Rine Dinarama
3D Artist, Deepyellow Studio

