03

Danaher

Client

Client

Citadel

Citadel

Type

Type

Art Direction

Art Direction

,

,

3D & Motion

3D & Motion

Year

Year

2025

2025

About

About

We collaborated on the global rebrand of Danaher , a science and technology innovator and parent company of Leica Lenses, operating across multiple industries worldwide.


Working closely with Lippincott's strategy and design teams, we translated the new brand system into high-impact 3D visual expressions, balancing precision with flexibility across digital and experiential touchpoints. The work is now featured within Lippincott's core portfolio as part of a collaborative, cross-studio approach to global brand execution.

We collaborated on the global rebrand of Danaher , a science and technology innovator and parent company of Leica Lenses, operating across multiple industries worldwide.


Working closely with Lippincott's strategy and design teams, we translated the new brand system into high-impact 3D visual expressions, balancing precision with flexibility across digital and experiential touchpoints. The work is now featured within Lippincott's core portfolio as part of a collaborative, cross-studio approach to global brand execution.

the team

Nertil Muhaxhiri

Creative Director, Deepyellow Studio

Michael Guerin

Partner, Design, Lippincott, US

Dimitri Theodoropoulos

Lippincott, Senior Design Director

Rine Dinarama

3D Artist, Deepyellow Studio