13

Microsoft Azure

Client

Client

Microsoft Azure

Microsoft Azure

Type

Type

Art Direction

Art Direction

,

,

3D & Motion

3D & Motion

Year

Year

2019

2019

About

About

In partnership with Microsoft Azure AI, our task was to create three dimensional shapes translating core values of Artificial Intelligence. Imitating human behavior these dynamic shapes evolve and interact in a natural way.



In partnership with Microsoft Azure AI, our task was to create three dimensional shapes translating core values of Artificial Intelligence. Imitating human behavior these dynamic shapes evolve and interact in a natural way.



the team

Nertil Muhaxhiri

Creative Director, Deepyellow Studio

Michael Guerin

Partner, Design, Lippincott, US

Dimitri Theodoropoulos

Lippincott, Senior Design Director

Rine Dinarama

3D Artist, Deepyellow Studio

highlights

The work was deployed across trading floor environments, high-stakes investor events, digital platforms and print , reaching the most influential figures in global finance. In a world where every major hedge fund looks the same, Citadel stood apart.


The 3D visual language gave their brand the weight and confidence that matched their position at the top of the industry.

For our studio, Citadel was proof that 3D work at this level doesn't just decorate a brand, it defines it.

The work was deployed across trading floor environments, high-stakes investor events, digital platforms and print , reaching the most influential figures in global finance. In a world where every major hedge fund looks the same, Citadel stood apart.


The 3D visual language gave their brand the weight and confidence that matched their position at the top of the industry.

For our studio, Citadel was proof that 3D work at this level doesn't just decorate a brand, it defines it.