DeepYellow on the New York Trading Floor

Our 3D visual identity work for Citadel, commissioned through Lippincott, made it all the way to the New York Stock Exchange. Every screen on one of the world's most iconic trading floors carrying the brand we helped build. From a studio brief to the floor of the NYSE. That's the reach of the work.

When we took on this project with Lippincott, we knew Citadel operated at the highest level of global finance. What we didn't fully anticipate was seeing the visual language we created displayed across hundreds of screens simultaneously in one of the most watched financial environments on the planet. The NYSE trading floor is where billions of dollars move every second, and in that room, on every monitor, was the work we have done.